Audi Q2.
The #Untaggable experience

The talented Cypriot set designer Aliki Kirmitsi was commissioned to create an impressive installation that would offer an #untaggable experience. The installation was set inside a yellow container that was placed at a high-traffic location in Limassol, Cyprus, inviting people to enter and live the #untaggable experience. The container was divided in two rooms. The first room was a white ‘forest’ made of deconstructed hashtag (#) signs. A message on a white door encouraged guests to enter the second room, take pictures and upload them with the #AudiQ2 #UntaggableExperience. Guests would enter and get lost in space in an infinity room with the facade of Audi Q2 as the main hero.