Audi Q5.
Life is calling.

The ‘Life is calling’ 360° campaign was an initiative aimed at connecting Audi with the local consumer. For the first time in Cyprus, an Audi model, the new Audi Q5, was launched using local content and creative material, revealing Cyprus to the Cypriot audience as an island of wonders.

The idea was based on an inspirational manifesto in order to urge people to break free from everyday routine and experience the beauty of Cyprus; and thus Audi Q5 ‘Life is calling’ project came to life.