Q8 Launch
Welcome to the 8th dimension

There are rare times when reality overcomes the imagination. And yet the top Audi Q8 was created to conquer the 8th dimension and become the symbol of the brand's progression. And when you have such a product in your hands, you can only get out of bounds by creating the most subversive brand experience!

A special 10x10 construction made of specialized rocks reminiscent of lunar landscapes, dry ice frosting around and under the car's axle, and special radial LED lighting, created the feeling that you were literally in another dimension.

Background music and lighting enhanced the feel of the Audi Terminal everywhere, with guests then enjoying a second Audi Q8 at the showroom, which could touch and admire the top features of the car that introduces Audi to the new era.